Since blogger started there are so many updates that has been added to their site builder, Advanced Blogspot SEO features which are more than just welcome SEO for a Blogger blog. Though, there are still missing from them and one of that is the option to use custom permalink in BlogSpot. This is one feature, which actually create lots of difference for the SEO of your blog and finally we have Blogspot permalink options available. Though, before we move ahead and learn how to use it for better SEO of your Blogger blog,
Blogger has introduced another new and very useful feature - custom permalinks for blogger posts.
Now you can use SEO friendly custom URL for blogger posts. Also most importantly there is not 39 character limit further with this blogger custom permalinks, lets learn more about Permalink:
What are Custom PermalinkLet me stick to BlogSpot blog here, earlier we couldn’t control the permalink behavior of BlogSpot blogs and by default it used to remove some of the stop words and when you use long title, it removes the extending words from permalink.
Here is an example of normal Permalink vs Custom permalink:
To create your own URL for a specific post, simply click "permalink" and select "Custom URL", and enter your customURL in the field given. If you wrote the post in July of 2012, your new URL will look like this:
The red colored bolded area is the portion of the URL that is customizable.
If the custom permalink you entered already exists, Blogger will attempt find a free one for you.
For now, you can use following characters in custom URL field (A-Z) (a-z)(0-1), underscore, dash and period. I won’t recommend using underscore in permalink, and if you need more information on the same, check out this video by Matt Cutts:
One more thing, which you should remember, don’t change your permalink after publishing an article (on any platform), unless you can set a 301 redirection. If you do that in BlogSpot, make sure to take advantage of BlogSpot custom redirection option.