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Is it Possible for a Site to Rank without Backlinks?

For quite some time, it seemed to be a common knowledge that backlinks are the main factors for a website's Search Engine Optimization (SEO) strategy which means that they are definitely indispensable, however, it seemed that that is not always the case.


According to John Mueller, Google’s Webmaster Trends Analyst, in his scheduled Hangout on Air on Google+ posted on YouTube, backlinks are indeed important but not the sole factor in Google’s ranking. It is actually possible to have a high rank even without backlinks.

During the hangouts, Josh Bachynski, an SEO Consultant and Researcher had asked why backlinks make so much importance in ranking and in his personal opinion maybe it could be a good time that Google could start ranking using other factors other than links.

Mueller sited an example that a friend in Zurich founded a website for the local neighborhood without any links. It has about 300 indexed pages which are actually ranking and getting a lot of traffic. He shared th…